Artful brand positioning

Identifying, defining, articulating.

Few businesses can be confident that their customers really understand what they do and why they are special. Extravagant claims about differentiation often fail the most basic scrutiny. But our cunning mix of art and science gets to the very essence of the brand, identifying its winning traits, and then positioning it clearly for success.

How to define your space

Developing your story.

As an agency we will work with you at the front end to identify the fundamentals of your story and develop a meaningful understanding of your business. Using our signature collaborative process, we link your messaging and brand with strategic direction to define a brand that your whole team can get behind.

Case study: E-FWD

From brand to demand.

We take the months of work that has gone into the new brand and we present it to the B2B space. We take an inside-out approach by starting with internal communications and transforming employees into brand ambassadors. From there, we communicate the new story to all the right people, through all the right channels, in the right way, to claim and own your defined space. 

 

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