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V1 9DEC20252025-12-10https://www.fifthring.com/five/are-you-looking-for-the-right-employees-in-all-the-right-placeshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Are-you-Looking-for-the-Right-Employees-in-all-the-Right-Places.jpgAre-you-Looking-for-the-Right-Employees-in-all-the-Right-PlacesAre-you-Looking-for-the-Right-Employees-in-all-the-Right-Placeshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logo2025-06-11https://www.fifthring.com/five/a-guide-to-b2b-marketing-in-a-post-coronavirus-worldhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/0-1.jpg0-10-1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/PostCoronavirus.jpgPostCoronavirusPostCoronavirus2025-06-11https://www.fifthring.com/five/selling-starts-with-a-story-whats-yourshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/jim-1.jpgjim-1jim-1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/blog-posts/Content-Mktng-wth2.pngContent-Mktng-wth2Content-Mktng-wth22025-06-11https://www.fifthring.com/five/4-tips-to-give-you-a-marketing-edgehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/4-Tips-blog-image.jpg4-Tips-blog-image4-Tips-blog-imagehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ring2025-06-11https://www.fifthring.com/five/email-marketing-best-practiceshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/blog-posts/BBN_card_image.pngBBN_card_imageBBN_card_imagehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ring2025-06-11https://www.fifthring.com/five/andrew-joins-energy-think-tankhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/FR%20Blog%20images6.jpgFR Blog images6FR Blog images6https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-05-14https://www.fifthring.com/five/most-b2b-brands-dont-have-a-positioning-problem.-they-have-a-definition-problemhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Artful%20Brand%20Positioning%20-%20Chloe%20Kinnaird%20-%20%20subs.mp4/medium.jpgWhat is Artful Brand PositioningIs your brand struggling to stand out in a crowded marketplace? Discover the art and science of effective brand positioning and learn how to create a distinct space for your brand to thrive. In this video, we delve into the critical elements of artful brand positioning, exploring how to define your unique market space and lay claim to it. Key topics include: - The importance of a clear brand definition: Understand why many brands fail by skipping this vital first step and how to avoid those pitfalls. - The VCI model: Learn how vision, culture, and image must align to ensure your brand resonates emotionally with your audience. - Beyond logos: Discover why branding is much more than just a visual identity and how a robust brand strategy can drive long-term demand and impact. - Activation strategies: Get insights into demand generation tactics that not only boost short-term results but also ensure sustainable growth. Key takeaways include actionable steps to define your positioning effectively, align your internal culture with your external messaging, and create a lasting emotional connection with your audience. Join us as we uncover how to craft a powerful brand that not only stands out but also drives measurable business success. 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FR EditB2B global agency of the year - FR Edithttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20IMAGE%20-%20Crystal%20Awards%20Finalist%20Press%20Release.jpgWEB IMAGE - Crystal Awards Finalist Press ReleaseWEB IMAGE - Crystal Awards Finalist Press Releasehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Fifth%20Ring%20Winners%20of%20HBMA%20Lantern%20Awards%202025.jpgFifth Ring Winners of HBMA Lantern Awards 2025Fifth Ring Winners of HBMA Lantern Awards 20252025-11-25https://www.fifthring.com/five/navigating-industry-tides-reflections-on-managing-media-communications-for-apmhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Fifth%20Ring%20at%20Asia%20Pacific%20Maritime%202024.pngFifth Ring at Asia Pacific Maritime 2024Fifth Ring at Asia Pacific Maritime 2024https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logo2025-06-11https://www.fifthring.com/five/a-blog-30-years-in-the-makinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Alan%20Stobie%20-%20Creative%20Director.jpgTEAM Alan Stobie - 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Creative DirectorTEAM Alan Stobie - Creative Director2025-05-14https://www.fifthring.com/five/more-at-stake-in-b2bhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ring2026-04-14https://www.fifthring.com/five/the-worst-thing-in-optimisation-marketing-in-2025-no-ideahttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/BLOG%20IMAGE%20-%20striking%20the%20optimisation%20balance.pngBLOG IMAGE - striking the optimisation balanceBLOG IMAGE - striking the optimisation balancehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Alan%20Stobie%20-%20Creative%20Director.jpgTEAM Alan Stobie - Creative DirectorTEAM Alan Stobie - Creative Director2025-08-26https://www.fifthring.com/five/better-communication-is-critical-to-the-north-seas-futurehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/AGCC%20Business%20Breakfast%20Commentary%20(992%20x%20640%20px)%20-%20website.pngAGCC Business Breakfast Commentary (992 x 640 px) - websiteAGCC Business Breakfast Commentary (992 x 640 px) - websitehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Energy%20Insights%20-%20general%20(2).pngEnergy Insights - general (2)Energy Insights - general (2)https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Andrew%20Bradshaw%20-%20Head%20of%20Energy%20Insight.jpgTEAM Andrew Bradshaw - Head of Energy InsightTEAM Andrew Bradshaw - Head of Energy Insight2025-06-11https://www.fifthring.com/case-studies/expro-octopodahttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20homepage%20-%20Expro.pngWEB homepage - 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ScoreWEB homepage - Score2026-07-03https://www.fifthring.com/five/building-deeper-customer-engagement-with-marketing-automation-toolshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/blog-posts/Building%20deeper%20customer%20engagement%20with%20marketing%20automation%20tools.jpgBuilding deeper customer engagement with marketing automation toolsBuilding deeper customer engagement with marketing automation tools2025-04-30https://www.fifthring.com/five/five-tips-to-build-connections-and-generate-leadshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/FR-Blog-images-May-2019-Five-tips.jpgFR-Blog-images-May-2019-Five-tipsFR-Blog-images-May-2019-Five-tipshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Christine-headshot-3.jpgChristine-headshot-3Christine-headshot-3https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-06-11https://www.fifthring.com/five/what-is-a-challenger-brandhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logo2025-06-11https://www.fifthring.com/five/inside-the-newsroom-what-pr-people-often-get-wrong-about-journalistshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/SOCIAL%20IMAGE%20-%20Inside%20the%20newsroom%20.pngSOCIAL IMAGE - Inside the newsroom SOCIAL IMAGE - Inside the newsroom https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Ashleigh%20Barbour%20-%20PR%20and%20Crisis%20Communications%20Manager.jpgTEAM Ashleigh Barbour - PR and Crisis Communications ManagerTEAM Ashleigh Barbour - PR and Crisis Communications Managerhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-08-26https://www.fifthring.com/news/successful-streak-continues-as-fifth-ring-is-listed-as-one-of-the-best-places-to-work-in-the-media-and-marketing-sector-in-the-uk-1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Screenshot%202024-10-11%20at%2015.27.24.pngScreenshot 2024-10-11 at 15.27.24Screenshot 2024-10-11 at 15.27.24https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/B2B%20global%20agency%20of%20the%20year%20-%20FR%20Edit.pngB2B global agency of the year - 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In this video, we explore how Fifth Ring simplifies your marketing efforts with localized strategies that truly resonate. Key takeaways include: - The importance of being present on the ground to grasp local insights and understand target audiences. - How we tailor our approach with market-specific strategies rather than a one-size-fits-all plan. - The benefits of having a single agency partner to streamline communication and reduce the complexity of managing multiple agencies. - Insights into our integrated approach, spanning discovery to go-to-market, ensuring continuous learning and optimization. Join us as we delve into how Fifth Ring connects Western businesses with the diverse Asian market, leveraging our deep industry expertise to help you thrive. 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Join Iain Ord, CEO and founder of Fifth Ring, as he shares insights on how specialized expertise in sectors like energy, marine, and technology can elevate your brand. In this video, Iain discusses: - **Fifth Ring's Unique Positioning**: Learn how our deep domain knowledge sets us apart and helps clients identify their desired market spaces. We focus exclusively on B2B communications, ensuring tailored strategies that resonate with specific industries. - **The "Own the Space" Philosophy**: Discover how this guiding principle drives our approach to integrated marketing communications. We help clients define their brand space, understand competitors, and create impactful marketing programs that lead to measurable outcomes. - **Collaborative Client Partnerships**: Iain emphasizes the importance of working closely with clients to achieve their goals, whether it's optimizing CRM systems or executing comprehensive PR strategies. 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A simple 'yes' can mean different things across cultures. - **Complexity of the Region**: With nearly 50 countries, multiple languages, and various religions, Asia presents unique challenges that require a strategic, localized approach. Key takeaways from this video include: - The importance of adapting strategies to local contexts. - Insights on navigating hierarchical business environments. - How to avoid common pitfalls that can arise from cultural misunderstandings. Join us as we explore how Fifth Ring can empower your business to effectively enter and thrive in the Asian market, providing you with the expertise and localized strategies necessary to make your mark.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/asia-marketing-playbook-for-western-b2b-brands-debbie-ho-fifth-ring-asia.mp4148nonohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/global-brand-building-with-strategic-impact--bristow--fifth-ring-client-interview.mp4/medium.jpgGlobal Brand Building with Strategic Impact | Bristow + Fifth Ring Client InterviewIn this short interview, Adam Morgan — Director of Global Communications and Marketing at Bristow Group — shares why working with Fifth Ring just made sense. When you're a global business, you need a marketing agency that gets what it means to operate across borders. That’s what drew Bristow to Fifth Ring: their international presence and their ability to think strategically from day one. 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When you're a global business, you need a marketing agency that gets what it means to operate across borders. That’s what drew Bristow to Fifth Ring: their international presence and their ability to think strategically from day one. From getting stronger media coverage to aligning internal messaging, Adam explains how the partnership helped Bristow shape its story in a more powerful, consistent way. You’ll also hear how a simple idea — the "10 Degree Dynamic" — created a smart connection between Bristow’s brand identity and operational expertise. And why it's important to have agency partners who can sit in a room with your CEO and hold their own. 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Join Iain Ord, CEO and founder of Fifth Ring, as he shares insights on how specialized expertise in sectors like energy, marine, and technology can elevate your brand. In this video, Iain discusses: - **Fifth Ring's Unique Positioning**: Learn how our deep domain knowledge sets us apart and helps clients identify their desired market spaces. We focus exclusively on B2B communications, ensuring tailored strategies that resonate with specific industries. - **The "Own the Space" Philosophy**: Discover how this guiding principle drives our approach to integrated marketing communications. We help clients define their brand space, understand competitors, and create impactful marketing programs that lead to measurable outcomes. - **Collaborative Client Partnerships**: Iain emphasizes the importance of working closely with clients to achieve their goals, whether it's optimizing CRM systems or executing comprehensive PR strategies. Our commitment to understanding client needs fosters deeper collaboration and success. - **Driving Relevant Inquiries**: The more specialized we become, the more effective we are at attracting the right clients. Iain explains the inverse relationship between specialization and inquiry relevance, demonstrating how niche focus can yield significant benefits. Key takeaways from this video include: - The importance of domain expertise in B2B marketing. - How defining your market space can lead to greater success. - The value of collaboration in achieving client outcomes. Unlock the potential of your brand with Fifth Ring's proven strategies and insights. 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In this video, we delve deep into the evolving landscape of marketing and sales, exploring how predictive revenue models can revolutionize your approach to lead generation and pipeline management. Key topics covered include: - The historical evolution of marketing and the shift towards a data-driven approach in today’s connected world. - The importance of integrating CRM systems to gain visibility into leads, conversion rates, and overall pipeline health. - Strategies for overcoming cultural barriers within organizations that hinder the adoption of predictive models. - Real-life examples of how predictive revenue has empowered CEOs with the visibility and confidence needed to meet business targets. Viewers will gain actionable insights on: - How to create a single source of truth for your sales and marketing efforts, ensuring alignment across teams. - The significance of understanding key metrics and coefficients to forecast revenue accurately. - Techniques to foster a culture that embraces data and encourages continuous improvement in performance. Join us as we unpack the transformative power of predictive revenue and discover how it can elevate your organization’s marketing efforts to new heights. 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In this video, we delve deep into the evolving landscape of marketing and sales, exploring how predictive revenue models can revolutionize your approach to lead generation and pipeline management. Key topics covered include: - The historical evolution of marketing and the shift towards a data-driven approach in today’s connected world. - The importance of integrating CRM systems to gain visibility into leads, conversion rates, and overall pipeline health. - Strategies for overcoming cultural barriers within organizations that hinder the adoption of predictive models. - Real-life examples of how predictive revenue has empowered CEOs with the visibility and confidence needed to meet business targets. Viewers will gain actionable insights on: - How to create a single source of truth for your sales and marketing efforts, ensuring alignment across teams. - The significance of understanding key metrics and coefficients to forecast revenue accurately. - Techniques to foster a culture that embraces data and encourages continuous improvement in performance. Join us as we unpack the transformative power of predictive revenue and discover how it can elevate your organization’s marketing efforts to new heights. 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Viewers will gain actionable insights on: - Selecting the right marketing partner for specialised industries. - Developing a focused marketing strategy that drives measurable outcomes. - Building a community of professionals for networking and mentorship opportunities. 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opportunities beyond hpyerscaleSOCIAL Image - opportunities beyond hpyerscalehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-10-07https://www.fifthring.com/case-studies/rovop-brand-buildinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/1857425290-Oct-22-2024-09-25-49-0727-AM.mp4/medium.jpg1857425290-Oct-22-2024-09-25-49-0727-AM1857425290-Oct-22-2024-09-25-49-0727-AMhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/1857425290-Oct-22-2024-09-25-49-0727-AM.mp423nonohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20homepage%20-%20Score.pngWEB homepage - ScoreWEB homepage - Scorehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20ROVOP%20image%203.jpgCASE ROVOP image 3CASE ROVOP image 3https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20Expro%20Hero-1.jpgCASE Expro Hero-1CASE Expro Hero-1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20ROVOP%20image%202.jpgCASE ROVOP image 2CASE ROVOP image 2https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/CASE%20ROVOP%20image%204.jpgCASE ROVOP image 4CASE ROVOP image 4https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20homepage%20-%20E-FWD.pngWEB homepage - 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In this video, Alyssa Nixon, Head of Operations and Marketing for Siemens’ Battery, Automotive, and Food Beverage verticals, shares how a bold creative direction — “Brewing as an art form” — not only won internal fans, but also awards. The collaboration delivered thumb-stopping visuals, strategic messaging, and measurable ROI. Campaign highlights: Multiple Award wins, and more on the way A campaign that challenged and surpassed brand norms Creative so strong it caused internal debate (in a good way!) For Siemens, it wasn’t just a one-off project. It was a partnership. One built on trust, creativity, and results.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/creative-that-cuts-through-siemens-x-fifth-ring.mp4141nonoCreativePartnershipLanternAwardsFifthRingCampaignSiemensMarketinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/owning-the-space-in-emissions-management--fifth-ring-x-sally-lechin.mp4/medium.jpgOwning the Space in Emissions Management | Fifth Ring x Sally LechinAre you navigating the complexities of emissions management in heavy industries? Join Sally Lechin, as she shares her journey in finding the perfect partner to elevate their marketing strategy. In this insightful video, Sally discusses her experience working with Fifth Ring, a global B2B agency renowned for its expertise in the energy sector. Discover how Fifth Ring's unique approach to marketing and PR helped Envana Software Solutions position itself as a leader in emissions management. Key topics covered include: - The importance of finding an agency with deep industry knowledge and connections in oil and gas. - How Fifth Ring's reverse engineering mindset led to guaranteed leads and tangible results. - The strategic use of LinkedIn and media outreach to enhance brand visibility and authority. - The creative strategies that resonated with both rational and emotional decision-makers in the buyer committee. Viewers will gain actionable insights on: - Selecting the right marketing partner for specialised industries. - Developing a focused marketing strategy that drives measurable outcomes. - Building a community of professionals for networking and mentorship opportunities. 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